The Sales Training Process

We create a measurable, simple and sustainable sales training process that focuses sales professionals on prospects and accounts through a structured pipeline and ranking. This allows targeted management of accounts and sales professionals creating a means and common language to improve performance and toward meeting the needs of your most valuable assets; your customers, potential customers and your employees.

Market Analysis

As a new set of eyes on your market, the changing dynamics of your key accounts, competition and best prospects, we challenge common assumptions and “stucks”, work on handling objections and apply new energy to your sales team.


We engage a simple sales plan template to manage the opportunities to create accountability and consistency. It is said; if you can’t measure it you can’t manage it. This provides the data that will identify and support key areas and opportunities for growth, for the company, the team, the individual and the customer.


Creating appropriate and distinctive words

  • Your value proposition – why your business exists and adds value.
  • Your elevator speech – a short minute description of your business in story form
  • The words – letters, emails and voice communications when you reach out into the market
  • Objection Handling
  • Probing Questions


Together we work on managing opportunities, refining the message, refining the strategies, capitalizing on new opportunities and the competitions shortcomings, learning about skills that need to be improved and sharing skills with others as best practices.


Scheduled accountability and communication as your partner supports all of the work above. Practice and encouragement, new ideas, a sense of purpose, having some fun and sharing in the successes are all part of the enjoyment of “doing” business.

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Connect with me

Bob Davis is the founder and president of simple.sales strategy in Austin, TX providing effective sales training and support to small and medium size businesses and individuals by building an effective, simple and proven systematic sales process that is scalable, sustainable and sane.
He can be reached at 512.658.9500 or

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